Summary
Digital marketing leader with 15+ years scaling paid media programs in high-stakes, regulated verticals: finance, credit cards, lead generation, travel, and healthcare. Managed annual budgets up to $240M, expanded profit margins from 5% to 22%+, and grew total profit by 150–200% across multiple organizations. Builds and mentors exceptional teams across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic, pairing full-funnel strategy with hands-on automation, CRO, and forecasting that ties media performance directly to revenue.
Experience
Senior Director, Paid Search
December 2025 – Present · Chicago, IL
Postman Law
- Transitioned paid search fully in-house from two external agencies, increasing total signed cases +42% while maintaining a consistent CAC.
- Led paid search transitions for six newly acquired law firms, including two of the top firms in the country, migrating each off its incumbent agency and improving performance almost immediately after takeover.
- Built the internal paid search team from the ground up, hiring four team members to bring all paid search management in-house.
- Designed and built AI-powered automation tools for search query reviews, bidding adjustments, and weekly reporting, reducing manual work and freeing the team to focus on strategy and performance.
Head of Paid Media
January 2025 – November 2025 · Chicago, IL
Envisionit
- Led the paid media department for a diverse client portfolio, owning strategy, execution, and optimization across Google Ads, Microsoft, Meta, LinkedIn, programmatic, CRM, and traditional channels.
- Developed full-funnel media strategies aligned to each client's revenue goals, integrating performance data and creative insight to maximize ROI.
- Managed and mentored a team of media specialists, associate media directors, and media directors, setting best practices for campaign management, testing frameworks, and data-driven decision-making.
- Owned budget allocation and performance forecasting across all paid channels, protecting profitability while surfacing new growth opportunities.
- Managed strategic sports marketing partnerships, including the Tampa Bay Rays, Tampa Bay Buccaneers, and CF Montréal.
Head of Paid Search (SEM)
June 2021 – January 2025 · Charleston, SC
CompareCredit
- Grew profit margins from 5% to 22%+ while managing a $240M annual Google Ads budget, owning keyword strategy, ad copy testing, automation scripts, and search query analysis end to end.
- Led a two-person team running Microsoft Ads at full scale, setting strategic direction and optimizing campaign performance to maximize ROI.
- Partnered with product to test and optimize landing pages, using experiment data to drive measurable gains in conversion and revenue KPIs.
- Delivered bi-weekly and monthly performance readouts to leadership, covering revenue trends, profit projections, and strategic recommendations.
- Partnered with business development on monthly forecasting and strategic partnerships, including a sports marketing partnership with the Chicago Bears.
Head of Digital Marketing
June 2019 – May 2021
GoCollect
- Grew paid subscriptions +23% and free subscriptions +37% year over year while improving CVR and ROAS, leading a six-person team across paid search, paid and organic social, native, and influencer marketing for three brands.
- Forged and managed strategic brand partnerships, including the Charlotte Hornets, unlocking cross-sell opportunities and expanding audience reach across verticals.
- Partnered with product and development teams to improve site functionality and user experience through structured testing and analytics.
- Conceptualized and executed high-impact marketing events around product launches and partnerships, driving engagement and brand visibility.
Senior Manager, Paid Search (SEM)
June 2016 – June 2019
LendingTree
- Increased monthly profit +150%, from $700K to $2–2.5M, on Google Ads for the Personal Loans and Credit Cards verticals through advanced bidding strategies, creative testing, and data-driven optimization.
- Led a team of four Paid Search Managers overseeing Bing Search and native advertising across personal loans, credit cards, student loans, and auto.
- Partnered with product to design, test, and optimize landing pages, delivering significant conversion and engagement gains.
- Presented weekly revenue performance, profit projections, and growth recommendations to executive leadership.
- Earned multiple promotions, advancing from SEM Analyst to Senior Manager on the strength of consistent performance and business impact.
Senior Analyst, Paid Search (SEM)
February 2015 – June 2016
CompareCards (Acquired by LendingTree)
- Increased monthly profit +200%, from $200K to $700K, across Google Ads and Bing for the credit card vertical through advanced bidding, automation, and data-driven optimization.
- Developed custom ad group–level bid automation scripts that materially improved ROAS and overall campaign profitability.
- Selected for the Bing Native Ads beta program, partnering directly with the Bing product team as one of the platform's first adopters.